Marketing Specialist Focused on Clarity, Strategy, and Real Results

Mission

To help business owners turn marketing into a clear, strategic driver of growth by bringing focus, structure, and direction to every decision.

I aim to simplify the complexity around marketing, cut through the noise, and build approaches that are practical, effective, and designed to deliver real results.

Vision

To create a world where businesses no longer feel overwhelmed by marketing, but instead feel confident, in control, and supported by strategies that genuinely work.

I want to be known as a trusted strategic partner for businesses globally, helping them grow through marketing that is thoughtful, aligned, and built for long-term success.

My Approach

I don’t believe in jumping straight into tactics.

Before anything else, I take the time to understand your business, your goals, and what success looks like for you. From there, I build a clear strategy that guides every decision, so your marketing feels intentional.

I’m focused on outcomes. It’s not about doing more marketing, it’s about doing the right marketing and making sure it delivers.

I also work closely with you throughout the process. I see it as a partnership, not just a service. You bring the insight into your business, and I bring the marketing expertise to help you grow it.

Experience and Expertise

I bring over 10 years of experience across key areas of digital marketing, including search engine optimisation, paid advertising, email marketing, and content strategy.

I’ve worked with businesses across a range of industries, helping them improve visibility, generate leads, and build marketing systems that support long-term growth.

My approach is grounded in both strategy and execution. I don’t just build the plan, I make sure it works in practice.

Are We a Fit?

I work with business owners who want more from their marketing.

Typically, that includes SMEs, founders, and growing businesses who are ready to move beyond guesswork and take a more structured, strategic approach.

If you’re looking for clarity, consistency, and marketing that supports your business goals, we’ll likely work well together.

A Bit More About Me

Outside of work, I value experiences that broaden perspective and build connection. I’ve been fortunate to travel to over 30 countries, which has shaped how I think, both in business and in life.

These days, most of my time is spent with my young family, which has given me a deeper appreciation for balance, focus, and what really matters.

If you’re ready to take a more strategic approach to your marketing, I’d love to hear about your business.

Worked With

I partner with businesses that prioritise strategic thinking, measurable results, and sustainable growth, delivering marketing that drives outcomes they value.

”Kriti will be an amazing asset to any marketing team. Her dedication and commitment to giving 110% will significantly contribute to any team's success - plus her positive attitude & enthusiasm makes her a delight to work with. Having collaborated with Kriti at Marketing Minds, I wholeheartedly recommend her for any future marketing roles.”

- Bonita Burnett

What Others Say About Me

”Kriti is an intelligent, capable and intuitive marketer. She shows excitement and enthusiasm for her work and tackles any task with aplomb. She excels at organising workloads and is quick to learn new tasks and tools. Kriti is friendly and approachable and her unflappable nature and dedication to hard work makes her a real asset to the team. We would be lost without her!"

- Claire Warin

”I have observed Kriti thrive in fast-paced work environments, consistently demonstrating intelligence and efficiency. Her dedication to improving the quality and efficiency of her work is truly admirable. Furthermore, her tech-savviness allows her to stay current with the latest trends and effectively utilisee tools, be it marketing ad tools or AI trends. She possesses a strong enthusiasm for exploration and rapid learning, swiftly identifying and sharing the most suitable methods and tools for work and projects."

- Alex Wu